writing samples

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Effective writing is an important skill I greatly enjoy using in the workplace. Whether composing promotional, informational, or persuasive copy, I relish the feeling of creative accomplishment I experience upon completion of a challenging writing project.

This section highlights my professional copywriting assignments, ranging from technical PR pieces and a detailed financial whitepaper for highly specialized clientele to campaign, advocacy, and fundraising appeals prepared for general audiences.

Writing samples include:

• Brochures
• Campaign issues
• Community advocacy
• Editorial/Opinion
• Feature/newspaper articles
• Financial writing
• Fundraising/Nonprofit
• Public relations (PR) writing:
  
  • Advertorials
  • Press releases
  • Testimonials

Some of the publications listed below are stored as JPEG files, designated by the following icon: . Others are stored in the Adobe PDF file format, designated as follows: . You must have Adobe Acrobat Reader software installed on your computer to access PDF files. Acrobat Reader may be downloaded free of charge from the Adobe website.

Brochures

• On Video (wedding videographer)
  
  

Campaign issues

• Jim Maza for Pennsylvania State Senate (archived website)
  
  

Community advocacy

• Concerned Citizens of Milford Township (archived website)
  
  

Editorial/Opinion

• Drought proves water, energy conservation are linked (cowritten with Max Geisler; first published in The Morning Call, Allentown, PA on September 6, 2002)
  

Feature/newspaper articles

• The following articles have been scanned and reprinted with permission from The Hearthstone Town and Country, Red Hill, PA:
  
  
  1. Business: A sweet deal for mass appeal? Mrs. T’s sets sights on a broader market
     
     
  2. Lifestyle: New approach to long-term care; Pilot program flies along at Macoby Creek Center (cowritten with Max Geisler)
     
     
  3. Making haircuts fun
     

Financial writing

• White Paper: Diversified Equity Investments
  
  

Fundraising/Nonprofit

• Allentown Symphony Orchestra, Holiday Concert program (annual giving appeal)
  
  
• Many Hands Art Show & Silent Auction (archived website)
  
  

Public relations (PR) writing: advertorials

• Innovators for the Next Millenium, Fastening & Joining: Southco — Securing the future (September 1999) (reproduced with permission from the editors of Eureka: Innovative Engineering Design, Kent, England)
  

PR writing: press releases

• BigShot Magnifier Helps Florida Retiree
  
  
• BigShot Magnifier Targets Eye-Weary Computer Users
  
  
• New Software Helps Users Reach for the Stars
  
  
• An Equitable Deal for Telemanagement Customers (website posting)
  
  
• Allied Van Lines: On the Move with Telemanagement (website posting)
  
  

PR writing: testimonials

• Array Software Produces Big Pricing Advantages for DH Supply
  
  
• Standard Electric Stays On Course With Job Control
  
  
• For United Electric, VCQ Lives Up To Its Promises
  
  
• Web Customer Service Center Helps North Coast Electric Reel In Sales
  
  
• Kennedy Electrical Has All The Bases Covered With Array
  
  
• Array Document Customization Helps Modesto Distributor Grow Profits